Unfortunately drug commercials tout a simple clear cut answer for insomnia problems. In 2005 almost $300 million was spent promising the public better rest and a fuller life, and America bought it. A record 43 million sleeping pill prescriptions were filled in 2006. Television commercials have managed to reduce insomnia to a simple message, "Can’t sleep? Take a pill." But this disorder is very complex and can have multiple and varying causes and cannot be dismissed with a cure all approach. Insomnia often presents major challenges to treatment.